OREO – Advertising zones

An OREO zone that’s impossible to miss.

For the OREO Ice Cream campaign, we produced custom retail display installations based on the provided visual concept, combining the brand’s signature colors with a variety of product visuals.

The branded zones featured an OREO sandwich floor graphic, a custom display structure with an overhead feature, 3D dimensional elements, LED lighting, branded freezer units, and eye-catching spatial accents, including oversized stacked OREO Bites boxes positioned on both sides of the display.

The project was designed to be both visually impactful and fully functional within the retail environment, featuring durable structures, unobstructed access to the freezers, and prominent placement in-store to maximize the visibility of the OREO Ice Cream product range.