Projects / ALAMANTA
In the heart of Borovets, surrounded by mountain greenery and the unique atmosphere of one of Bulgaria’s most recognizable resorts, the future ALAMANTA hotel complex is already revealing its new identity even before the renovation is complete.
For this project, J Point delivered a large-scale façade branding installation using mesh vinyl with integrated rope reinforcement – nearly 939 sq.m. of printed material that wraps the building and transforms the reconstruction process into a powerful visual statement.
In this project, the façade branding serves a much greater purpose than simply covering an active construction site. It acts as a visual bridge between the current renovation phase and the future appearance of the complex – showcasing what is to come, maintaining a strong on-site presence, and building anticipation for the final result.
As a result, a building undergoing transformation becomes more than just a construction project; it turns into a large-scale visualization of the future hotel complex. Even before completion, ALAMANTA is already expressing its identity, scale, and vision within one of Bulgaria’s most impressive resort destinations.

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