INTERSPORT’s retail store branding project for their Recycle campaign, promoting environmental protection with an offer of a discount on new shoes when old ones are returned. J Point took care of branding their retail stores with various printed items designed to promote the project and dedicated to the importance of recovering used textile products. The implementation project includes advertising panels in the central area of the stores, signage at the shelves, collection bins for used shoes, and wrapping for the entrance and exit sensors.
