An OREO zone that’s impossible to miss…
For the OREO Ice Cream campaign, we created custom retail display installations based on a provided visual concept, combining the brand’s signature colors with a variety of product visuals.
The branded retail zones featured an OREO sandwich floor graphic, a custom display structure with an overhead feature, 3D elements, LED lighting, branded freezers, and eye-catching spatial accents, including oversized OREO Bites boxes stacked on top of one another and positioned on both sides of the display.
The project was designed to be both visually striking and fully functional within the retail environment, with durable structures, unobstructed access to the freezers, and prominent in-store positioning to highlight the OREO Ice Cream product range.
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