I love Sofia Duty Free

I Love Sofia Duty Free – a virtual journey through Sofia…

Based on a concept by Dufry Sofia, part of the global travel retail leader Avolta, and in partnership with SOF Connect, the campaign transforms Terminal 2 at Sofia Airport into a stage for history, culture, and experiences.

✨ A VR flight over the city, impressive models of iconic landmarks, music and cultural events, tastings of local products, and hidden promotions – all of this tells the story of Sofia in a modern and engaging way.

🏛 Specially for the campaign, J Point created models of the St. George Rotunda, the Ivan Vazov National Theatre, the National Palace of Culture, an iconic Sofia tram, and the new Airport Terminal 3 (concept model).