For the Golden Rozhen Museum of Retro Cars, a creative outdoor advertising solution was created – an impressive billboard located just a few kilometres from the museum.
The project started with an initial concept from the client, which our partners at IDO Design developed from the original idea through to the final execution.
The main feature of the design is the giant retro car – a striking 3D element measuring 12 × 5 metres. To ensure its stability, a special supporting metal structure was built, designed to suit its size, surroundings and the need for long-term durability in outdoor conditions.
J Point was a key partner in the project, handling the production of the high-quality vinyl print. Using our printing technologies, we achieved a highly saturated, detailed and durable design that is made to attract attention from a distance.
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