A1 Motor Park – branding

A1 Motor Park is the newest racing track in the Balkans – a new destination for speed, adrenaline, and lifestyle events that puts Bulgaria on the global motorsport map.

Certified according to FIA and FIM international standards, the track is designed for high-class experiences – for competitions and events with scale, character, and strong presence.

At J Point, we worked on the complete branding of the facility – exterior branding of buildings, numbering, 3D lettering, signage, event arch branding, flags on poles, branding of 4 cars and 3 motorcycles, as well as various additional elements that created a complete and recognizable environment.

For us, this is a project of special importance – not only in terms of scale, but also as a contribution to building a new stage for Bulgarian motorsport and automotive culture.